Wednesday, April 20, 2011

Justin's Nut Butter

I can't let this website exist any longer without a mention of Justin's Nut Butter. I eat the stuff at least several times a week, it's delicious, it's from Colorado, and it's a pretty big deal.

Justin's debuted at the peak of the "100-Calorie" portion craze with their wonderful mini-packets of nut butters. Except that Justin's isn't just for calorie-counters. The true genius in squeezing nut butters into pre-portioned packets is that it not only appeals to the diet-concious, but also a completely separate demographic of outdoorsy healthy types that just want nutritious nut butter on the go.

I'm part of their customer base that appreciates the packaging preventing me from eating myself into nut butter oblivion. My favorite is this little guy:

Justin's 90 calorie Maple Almond Butter. I eat it on apples and bananas, in yogurt and cereal bowls, and on Banana Walnut Hemp Manna Bread.  The 90-calorie portion is perfect for a small snack. However, the 0.5 oz, 90-calorie packets can be much harder to track down than the regular old jars and 1-oz packets. The only place I've found them is at Whole Foods, and at $0.69 per packet, they get expensive quickly. 

Justin's claims to be based in Boulder, but I can't find them. And I guess they're not visitor-friendly, either. Their products are apparently produced nearby in Louisville, and there's no tours or visits available at their facility. Disappointing, but I won't let it stop me from eating nut butter packets left and right.



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