Friday, May 13, 2011

Justin's Nut Butter Peanut Butter Cups

I've been perplexed about these latest offerings from Justin's Nut Butter since seeing them pop up in Whole Foods a couple months ago:
Justin's Milk Chocolate Peanut Butter Cups
Two-cup packs of peanut butter cups. They come in dark chocolate, too.

Why, Justin's?

This is the first time Justin's has branched our from their nut butter base. And up until now, everything Justin's has put on the market has been completely unique. Not only have they created flavors like chocolate peanut butter and maple almond butter, but their one-ounce individual packets have revolutionized nut butter packaging.

Shameless self-promo: you can read my gushing Maple Almond Butter review from a weeks back here.

So why is their next step as a company to duplicate a chocolate treat that has existed for decades? Even worse, there's already an organic peanut butter cup on the market, which is also sold in the conventional two-cup pack, and also comes in both dark and milk chocolate. Is the demographic of organic peanut butter cup seekers really that large?

Well, Justin's, if that's what you want for your brand...I will have to taste test these new peanut butter cups.

And the verdict, you ask? Hey, that's not really a fair question, because you can't really go wrong with a chocolate covered blob of peanut butter.

Justin's Peanut Butter Cups Exposed

As a chocolate addict, I was impressed with Justin's first foray into the world of solid chocolate; the milk chocolate exterior had a perfectly silky and creamy texture. The peanut butter filling was a little flat, but maybe I'm just used to the cloying sweetness of a Reese's.

These new peanut butter cups taste OK, but I doubt I'll ever buy them again. I'd rather have a treat with some imagination put into it. If you're looking for peanut butter and chocolate, Q.bel's Peanut Butter Milk Chocolate Wafer Rolls or Pretzo Change-O All Natural Milk Chocolate Peanut Butter Bars are better options for tastebud excitement.



Post a Comment